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World Concrete Superplasticizer Market Growth Strategy Led By 'Expansion' And 'New Products'

The global superplasticizers market is segmented into five types: Sulfonated naphthalene formaldehydes (SNF), sulfonated melamine formaldehydes (SMF), modified lignosulfonates (MLS), polycarboxylic acids (PC), and others. Each type of superplasticizer has its own properties and applications. These individual superplasticizers have application specific demands that are differentiated by placement, cost, and efficiency. Naphthalene superplasticizers are useful in ready-mix concrete applications to construct buildings, bridges, etc. Polycarboxylic acids are the latest and are expensive superplasticizer especially used in high-end constructions such as airports, government infrastructure, etc. The use of these superplasticizers increases the efficiency of their applications. 


Concrete Superplasticizer Market by Types (SNF, PC, SMF & MLS), Application (Ready-Mix, Precast, Self-Compacting, High Performance, Shotcrete & Others), Forms (Liquid & Powder) & Geography - Regional Trends & Forecast to 2018 is a 241 pages research report published in 2014 providing data on 2012-2014 with forecasts to 2018. It says Middle East & Africa is the second major consumer of superplasticizers, globally. Asia-Pacific is the largest, with major developments in China and India. Middle East &Africa and Asia-Pacific together accounted for 72.7% of the superplasticizers consumption in 2012. These two regions are expected to compete with each other to dominate the market by 2018, with advanced technological developments in superplasticizers for end-users. Asia-Pacific is expected to remain the major by 2018, with high investments in construction due to growing population and demand. The North American and European segments are expected to share together 25.0% of the revenue by 2018, growing at the rates of 6.1% and 5.6%, respectively between 2013 and 2018.

From 2010 to 2013, expansion was observed as the major concrete superplasticizers market growth strategy adopted by the superplasticizer companies, accounting for a share of 45.5% overall. In the first half of 2011, SIKA AG (Switzerland) acquired three admixture businesses of medium and small scale companies, followed by two expansions from ARKEMA (France), and two product launches by BASF SE (Germany). W.R. Grace & Co. (U.S.), Kao Corporation (Japan), and MAPEI SA (Italy) are the other major participants in development activities during this period. The other active players in market development of superplasticizer are Air Products & Chemicals Inc. (U.S.) and The Euclid Chemical Company (U.S.).

Major companies offering superplasticizers are actively involved in launching new products in the market by investing in R&D. Irrespective of the company's size, all the market participants are actively investing in developing new products and delivering them to the market. The manufacturing companies are leveraging distribution networks of major companies by entering in to strategic supply and distribution agreements. In this way, companies are able to explore new markets and penetrate into the existing markets with highly efficient products.

BASF SE (Germany), Sika AG (Switzerland), Air Products & Chemicals Inc. (U.S.), ARKEMA (France), Grace Construction Products (U.S.), Kao Corporation S.A. (Japan), MAPEI SPA (Italy), The Euclid Chemical Company (U.S.) are the major active players in the superplasticizers market. These companies showed the highest strategy adoptions amongst other players in the global superplasticizers market accounted for 80.0% of the total market activities.

High Demand in Developing Countries, Improving Quality & Economics of Construction, Flourishing Urbanization Trend and Advancements in Technology are the major concrete superplasticizer market drivers discussed in this research. Restraints like High Raw Material Costs and Established Infrastructure in Developed Countries have also been covered. The raw material analysis of the concrete superplasticizer industry in this research covers information on Napthalene Sulfonate, Melamine Sulfonate, Formaldehyde, Sulfonic Acid, Polyethylene Glycol and Carboxylates. Industry regulatory standards like ASTM C-494, IS 9103, EN-934-2 and Aashto M-194 have been mentioned in this research.